THE WORLD CYBER GAMES AND SAMSUNG ELECTRONICS PARTNER FOR THE SECOND ANNUAL SAMSUNG MOBILE CHALLENGE
Taking Place at the WCG 2009 National Finals in New York City,
Walk-up Participants Battle at Asphalt 4: Elite Racing and WiseStar2
for Their Share of $11,000 in Cash and a Spot on TEAM USA
NEW YORK, NY, September 21, 2009 – For the second consecutive year, Samsung Electronics will add another facet to its extensive sponsorship of the world's largest international video gaming competition. World Cyber Games (WCG), Inc., the organizer of the international video game competition World Cyber Games recognized by the Guinness World Records, today announced that Samsung Electronics, the world's leader in mobile technology, will co-host the Samsung Mobile Challenge (SMC).
Taking place during the WCG 2009 National Final on September 25-27 in conjunction with the New York Anime Festival at the Jacob K. Javits Center, the SMC will offer attendees and fans the chance to compete in two of the most popular mobile titles on the planet – Asphalt 4: Elite Racing and WiseStar2. The best of the best will earn their share of $11,000 in cash and the opportunity to travel to the WCG Grand Final in Chengdu, China as an official member of TEAM USA.
''The Samsung Mobile Challenge allows everyday gamers the opportunity to become part of TEAM USA and compete for the title of the best mobile game in the world,'' said Hyoung-Seok Kim, CEO of World Cyber Games, Inc., organizer of the WCG. ''Samsung's prowess in mobile technology is a perfect complement to the fast-paced action of competitive gaming.''
''This partnership with World Cyber Games gives Samsung the opportunity to show gamers how important they are to us,'' said David Steel, Senior Vice President of Strategic Marketing, Samsung Electronics America Inc. ''The Samsung Mobile Challenge allows us to debut new features in our phones and give consumers the opportunity to experience all that our mobile division has to offer.''
Gamers looking to gain an edge and increase their odds at winning the 2009 SMC can get the soon-to-be-released official phone of the WCG, the Samsung OMNIA II, to download Asphalt 4: Elite Racing and WiseStar2. The Samsung OMNIA II features 3G connectivity and a full 3.7-inch touch screen to make phone navigation easy. The phone also features GPS, a five megapixel camera and Windows Mobile 6.5 OS to support all the games consumers are able to download.
TEAM USA joins over 700 players from about 70 countries around the globe for the WCG Grand Final in Chengdu, China for the title of world's best gamer. The illustrious TEAM USA captured top honors at the 2007 Grand Final and placed third overall in 2008, including a silver medal for Steven Anderson in Asphalt 4: Elite Racing.
For more information on the Samsung Mobile Challenge, please visit the official website at http://mobile.wcg.com.
For more information about the WCG USA National Final and Team USA please go to http://www.wcg.com/usa.
*About The World Cyber Games
World Cyber Games (www.wcg.com) is the premiere global eSports tournament and festival, with about 800 players from 78 countries participating at the WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in eSports, the World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. The WCG 2008 Grand Final was held in Cologne, Germany. This year's WCG Grand Final will be held in Chengdu, China from November 11 to 15..
ABOUT SAMSUNG ELECTRONICS AMERICA, INC.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine's ''Most Admired Companies 2008,'' and named as one of Fast Company's ''Fast 50 Most Innovative Companies of 2008.'' Among popular BusinessWeek rankings, the company ranked #26 in the publication's ''Most Innovative Companies of 2008'' and #21 in the ''100 Best Global Brands'' for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.
ABOUT THE NEW YORK ANIME FESTIVAL
The New York Anime Festival takes place September 25-27, 2009 at the Jacob K. Javits Center in Midtown Manhattan and is organized by Reed Exhibitions, the creators of New York Comic Con. The New York Anime Festival showcases the best of anime pop culture, including the latest anime, manga, Japanese cinema, music, and games, and anime-influenced comics, animation, and films from around the world. The festival features exclusive and extensive screenings, a gala cosplay masquerade, sessions with the some of the biggest names in anime from Japan, Asia, and America, and explores the Japanese cultural experience with displays of both traditional and cutting-edge Japanese life. Further information can be found at www.newyorkanimefestival.com
[Contact]
Blain Howard 212-689-6360 blain_howard@bhimpact.com
Aaron Smolick 914-479-0070 X10 aaron.smolick@wcg.com
Roger Bilheimer 203-966-0792 bilheim@aol.com
Jose Cardona 201-229-4118 jcardona@sea.samsung.com
